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Customer Intelligence

- From Data to Dialogue

Bag om Customer Intelligence

Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470018583
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 18. november 2005
  • Størrelse:
  • 152x232x20 mm.
  • Vægt:
  • 536 g.
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Leveringstid: 2-3 uger
Forventet levering: 23. januar 2025

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Developed from the author's experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers, and who will develop the best skills and capabilities to exploit it for competitive advantage.

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