Udvidet returret til d. 31. januar 2025

Customer Lifetime Value

- The Path to Profitability

Bag om Customer Lifetime Value

Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781601981561
  • Indbinding:
  • Paperback
  • Sideantal:
  • 112
  • Udgivet:
  • 14. august 2008
  • Størrelse:
  • 231x156x7 mm.
  • Vægt:
  • 180 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Provides the methods of measuring customer lifetime value (CLV), the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organisation in implementing a CLV-based framework.

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