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Customer Relationship Management

- How To Develop and Execute a CRM Strategy

af Michael Pearce

indgår i ISSN serien

Customer Relationship Management af Michael Pearce
Bag om Customer Relationship Management

Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781953349644
  • Indbinding:
  • Paperback
  • Sideantal:
  • 150
  • Udgivet:
  • 30. Marts 2021
  • Størrelse:
  • 227x152x18 mm.
  • Vægt:
  • 322 g.
Leveringstid: 2-3 uger
Forventet levering: 16. Oktober 2024

Bag om Michael Pearce

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Beskrivelse af Customer Relationship Management

Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the 'C,' 'R' and 'M' in CRM. It is a practical guide but set within a strategic framework.

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