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Customer Relationship Management Systems Handbook

af Duane E. Sharp
Customer Relationship Management Systems Handbook af Duane E. Sharp
Bag om Customer Relationship Management Systems Handbook

Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780849311437
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 19. juli 2002
  • Størrelse:
  • 178x254x19 mm.
  • Vægt:
  • 570 g.
  • BLACK NOVEMBER
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Leveringstid: Ukendt - mangler pt.

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Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.

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