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Digital Marketing Strategies for Value Co-creation

Bag om Digital Marketing Strategies for Value Co-creation

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030944438
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 22. marts 2022
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 478 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

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