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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

- Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Bag om Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658351496
  • Indbinding:
  • Paperback
  • Sideantal:
  • 243
  • Udgivet:
  • 7. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 351 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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