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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

- Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658351496
  • Indbinding:
  • Paperback
  • Sideantal:
  • 243
  • Udgivet:
  • 7. august 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 351 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 29. januar 2025

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Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels.

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