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E-Commerce Strategy

- Text and Cases

Bag om E-Commerce Strategy

E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461441410
  • Indbinding:
  • Hardback
  • Sideantal:
  • 262
  • Udgivet:
  • 24. juli 2012
  • Udgave:
  • 2013
  • Størrelse:
  • 235x155x23 mm.
  • Vægt:
  • 5443 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.

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