- - business opportunities in a globalizing economyaf Verner Worm
China has emerged as a focal point for both the business community at large and within the field of international business. An important way for China to achieve its position is through foreign direct investments. The authors cover aspects of China's economic globalization both from a macro- as well as a micro-oriented approach. On the macro-oriented side the volume focuses on FDIs role in itself and gives a detailed distribution of the origin of the investment as well as the destination in different provinces. On the micro-oriented side the book explains how guanxi capital can be a sustainable competitive advantage. As FDI today increasingly is not only inward but also outward this volume comprises a detailed description of outbound FDI, which is found to be both market- and technology-seeking. China's attraction of FDI will have an impact on neighbouring countries both positive and negative. This impact cannot be understood without considering national loyalties of the overseas Chinese. In order to complete the picture of the emerging China the book also considers the increasing number of Chinese tourists. Although the number of people who can afford a trip to the West is limited, China's integration in the world economy present an opportunity for Chinese business travellers to go overseas to learn more about business in other countries.
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