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eBusiness & eCommerce

- Managing the Digital Value Chain

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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642100390
  • Indbinding:
  • Paperback
  • Sideantal:
  • 222
  • Udgivet:
  • 19. oktober 2010
  • Udgave:
  • 2009
  • Størrelse:
  • 260x193x15 mm.
  • Vægt:
  • 563 g.
  • BLACK NOVEMBER
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Leveringstid: 8-11 hverdage
Forventet levering: 6. december 2024

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This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management.

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