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Economy Hotels in China

- A Glocalized Innovative Hospitality Sector

Bag om Economy Hotels in China

This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies¿ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415626569
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 19. december 2013
  • Størrelse:
  • 186x239x16 mm.
  • Vægt:
  • 446 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 27. november 2024

Beskrivelse af Economy Hotels in China

This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies¿ innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China.

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