Markedets billigste bøger
Levering: 1 - 2 hverdage

Effective Advertising

- Understanding When, How, and Why Advertising Works

Bag om Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780761922520
  • Indbinding:
  • Hardback
  • Sideantal:
  • 216
  • Udgivet:
  • 21. januar 2004
  • Størrelse:
  • 152x228x15 mm.
  • Vægt:
  • 420 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Effective Advertising

Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Brugerbedømmelser af Effective Advertising



Find lignende bøger
Bogen Effective Advertising findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.