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Enduring Strategic Brand

- How Brand-Led Organisations Over-Perform Sustainably

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Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911583493
  • Indbinding:
  • Hardback
  • Sideantal:
  • 512
  • Udgivet:
  • 18. Maj 2017
  • Størrelse:
  • 165x241x35 mm.
  • Vægt:
  • 994 g.
Leveringstid: Ukendt - mangler pt.

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Author Luc Bardin investigates precisely what it takes to build and grow a Strategic Brand - and provides an effective system of 13 vital Brand imperatives that empower the enterprise to outperform competitors and sustainably deliver the best shareholder returns.

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