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Enterprise Marketing Management

- The New Science of Marketing

Bag om Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471267720
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 4. juli 2003
  • Størrelse:
  • 159x234x22 mm.
  • Vægt:
  • 463 g.
Leveringstid: 8-11 hverdage
Forventet levering: 16. januar 2025

Beskrivelse af Enterprise Marketing Management

Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.

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