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Entertainment Marketing

af Natasha Zhang Foutz

indgår i Foundations and Trends in Marketing serien

Entertainment Marketing af Natasha Zhang Foutz
Bag om Entertainment Marketing

This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680833324
  • Indbinding:
  • Paperback
  • Sideantal:
  • 132
  • Udgivet:
  • 16. oktober 2017
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

Bag om Natasha Zhang Foutz

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Beskrivelse af Entertainment Marketing

This monograph describes a general framework of entertainment marketing. Then the unique properties of entertainment and the resulting marketing challenges facing the entertainment industries, as well as the related research on each key marketing component within the framework, such as product, promotion, distribution, pricing, and talent, are reviewed.

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