Name: Ethnography in Marketing and Consumer Research
Price: 789.95 DKK
Availability: InStock
Author: Alladi Venkatesh
ISBN: 9781680832341

Ethnography in Marketing and Consumer Research af Alladi Venkatesh

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Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

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Sprog:
Engelsk

ISBN:
9781680832341

Forlag:
now publishers Inc

Indbinding:
Paperback

Sideantal:
110

Udgivet:
10. januar 2017

Størrelse:
156x234x6 mm.

Vægt:
167 g.

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Leveringstid: 8-11 hverdage

Forventet levering: 7. december 2024

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Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

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Business og læring > Marketing

Ethnography in Marketing and Consumer Research

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