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Ethnography in Marketing and Consumer Research

Bag om Ethnography in Marketing and Consumer Research

Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680832341
  • Indbinding:
  • Paperback
  • Sideantal:
  • 110
  • Udgivet:
  • 10. Januar 2017
  • Størrelse:
  • 234x156x6 mm.
  • Vægt:
  • 167 g.
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Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

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Offers a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.

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