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Experiential Marketing

- Integrated Theory & Strategic Application

Bag om Experiential Marketing

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529742183
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 1. februar 2022
  • Størrelse:
  • 241x170x21 mm.
  • Vægt:
  • 402 g.
  • BLACK NOVEMBER
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Leveringstid: 2-3 uger
Forventet levering: 7. december 2024

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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

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