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Experiential Marketing

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

Bag om Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119145875
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 17. juni 2016
  • Størrelse:
  • 162x236x21 mm.
  • Vægt:
  • 452 g.
Leveringstid: 8-11 hverdage
Forventet levering: 15. januar 2025
Forlænget returret til d. 31. januar 2025
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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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