Udvidet returret til d. 31. januar 2025

Experiential Marketing

- Secrets, Strategies, and Success Stories from the World's Greatest Brands

Bag om Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119145875
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 17. juni 2016
  • Størrelse:
  • 162x236x21 mm.
  • Vægt:
  • 452 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 6. december 2024

Beskrivelse af Experiential Marketing

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.

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