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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

indgår i Advances in Business Marketing and Purchasing serien

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Bag om Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784410803
  • Indbinding:
  • Hardback
  • Sideantal:
  • 350
  • Udgivet:
  • 20. August 2014
  • Størrelse:
  • 153x236x28 mm.
  • Vægt:
  • 596 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 16. Juli 2024

Beskrivelse af Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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