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Food and Experiential Marketing

- Pleasure, Wellbeing and Consumption

Bag om Food and Experiential Marketing

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815396352
  • Indbinding:
  • Hardback
  • Sideantal:
  • 268
  • Udgivet:
  • 25. Juni 2019
  • Størrelse:
  • 242x164x16 mm.
  • Vægt:
  • 574 g.
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Leveringstid: 2-4 uger
Forventet levering: 9. Juli 2024

Beskrivelse af Food and Experiential Marketing

This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.

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