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Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow¿s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Understand the five different levels of needs experienced by all humans   ¿ Adapt your marketing strategies to satisfy as many of those needs as possible   ¿ Turn your target market into loyal customers ABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Expand your business with the 80/20 rule!This book is a practical and accessible guide to understanding and implementing Paretös Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:     ¿ Understand Paretös Principle and how to identify the 80/20 ratio in any area of your life or business   ¿ Identify the most important 20% and focus on the main factors that result in the majority of your results   ¿ Use Paretös Principle to manage your business more efficiently, increase revenue and get organizedABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Economist and Nobel Prize winnerThis book is a practical and accessible guide to understanding the life and works of Joseph Stiglitz.In 50 minutes you will be able to:   ¿ Recognize and understand the main ideas behind the contributions of Joseph Stiglitz and his New Keynesian approach   ¿ Identify the impact his work had on both economics and politics, and the new concepts and tools that he conceptualized   ¿ Understand the limits of his contributions and the criticisms held by other experts in his field, as well as the many extensions and related ideas that have been developedABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.

Leading the way to developmentThis book is a practical and accessible guide to understanding the role and mission of the United Nations Development Programme, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Understand the foundations of the organization and why it was created in 1965   ¿ Identify the global missions initially set by the organization, its Millennium Development Goals (MDGs) and the future challenges it faces   ¿ Learn about the role of the UNDP in a number of development activities and the impact it has had since its creationABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today.Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.

Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the father of the Toyota Production System, is a continuous improvement process which allows companies to achieve all these goals and more. With its rapid results, minimal expense and almost universal applicability, Kaizen could be the tool you need to take your business to the next level.In 50 minutes you will be able to:¿ Understand what Kaizen is and why it works¿ Learn how to apply the key tools and methods in Kaizen¿ Master a range of related quality management approachesABOUT 50MINUTES.COM | MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Avoid scam investmentsThis book is a practical and accessible guide to understanding Ponzi schemes, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Learn about the inspiration behind the scheme, Charles Ponzi, and how he fraudulently pocketed profits on postage stamps while deceiving his investors   ¿ Follow our advice on how to avoid Ponzi schemes and make the right investment   ¿ Understand why the Ponzi scheme has appeared in all parts of the world right up to today by looking at some more recent examplesABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Prepare the best strategies in advanceThis book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Understand the uses of the PESTLE analysis and how it can be useful for your business   ¿ Categorize the macroeconomic variables of your business into the six different sections of the PESTLE analysis: Political, Economic, Socio-cultural, Technological, Legal and Environmental.   ¿ Analyze your findings and use the information to construct possible future scenarios and plan the best action to take in advanceABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The SMART way to set objectivesThis book is a practical and accessible guide to understanding and implementing the SMART criteria, providing you with the essential information and saving time.In 50 minutes you will be able to:    ¿ Understand the 5 criteria that make up the SMART method (Specific, Measurable, Attainable, Realistic and Time-Bound)    ¿ Follow the steps and ask the right questions in order to always set objectives that are achievable    ¿ Apply the model in many different areas, including project management, marketing and personal development.ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Anticipate and solve problems within your businessThis book is a practical and accessible guide to understanding and implementing the Ishikawa diagram, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿  Recognize the benefits of using the Ishikawa diagram for problem-solving and project management   ¿ Clearly identify the root causes of a problem through brainstorming session and categorizing them according to the 5 Ms    ¿ Use your findings to devise a concrete plan of action to tackle the underlying cause of the problemABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿ Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration.   ¿ Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact    ¿  Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your companyABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Measure and improve your company's performanceThis book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿ Understand the different types of benchmarking and choose the best one for your company    ¿ Catch up with the competition by comparing their processes to your own and identifying the best practices    ¿  Use your results to make concrete improvements to your processes and procedures  ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter¿s five forces, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿ Understand the five forces that affect profitability and analyze each force in depth in relation to your company     ¿ Analyze the intensity of the competition within an industry and how this affects your business   ¿ Increase or maintain your competitive advantage according to the analysis ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿ Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline    ¿  Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase    ¿ Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phaseABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Revolutionary thinking and the fight against capitalism This book is a practical and accessible guide to understanding the life and works of Karl Marx.In 50 minutes you will be able to:   ¿ Recognize and understand the main ideas behind the works of Karl Marx on economic thought   ¿ Identify the impact his contributions had on economics, perceptions of capitalism and political revolutions   ¿ Understand the limits of his contributions and systems compared to the work of other economistsABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.

Ready to take your career to the next level? Find out everything you need to know about managing stress at work with this practical guide.Stress is a natural part of life, and we have all experienced it at some point. However, if you are unable to control it, it can lead to frustration, a feeling of being overwhelmed and even burnout. Fortunately, there are a number of simple steps you can take to reduce the effects stress has on you and turn it into a constructive force that drives you to perform at your best.In 50 minutes you will be able to:¿ Find out what makes you stressed and eliminate the factors that trigger stress¿ Control how you react to stress and pressure at work¿ Analyse and understand your behaviour in stressful situationsABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Get the best out of your employees!This book is a practical and accessible guide to understanding and implementing Management by Objectives, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Work with employees to set clear objectives   ¿ Motivate your employees to reach their objectives   ¿ Boost performance and employee satisfaction in your companyABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:   ¿ Determine the strengths, weaknesses, opportunities and threats of your business   ¿ Distinguish the factors that affect the internal functioning and external environment of your business   ¿ Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.  In 50 minutes you will be able to:   ¿ Distinguish between the two different types of markets: ¿red oceans¿ and ¿blue oceans¿   ¿ Use innovation to create your own market, where the opportunities for growth are endless   ¿ Attract new customers that weren¿t accessible until now ABOUT 50MINUTES.COM| Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Why specialisation is the key to successThis book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time. In 50 minutes you will be able to:    ¿ Master the notions of absolute and relative advantage rapidly   ¿ Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others.    ¿ Understand which are the strengths underlying the interactions of free trade at work within International trade.ABOUT 50MINUTES.COM| Management & Marketing  50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Achieving macroeconomic equilibriumThis book is a practical and accessible guide to understanding the Mundell-Fleming model, providing you with the essential information and saving time. In 50 minutes you will be able to:    ¿  Learn about the IS-LM model that the Mundell-Fleming is based on and how each of the three curves of the model graph are formed, as well as how to interpret them   ¿ Analyze different exchange rate regimes and the effect they have on production, income and interest rates    ¿ Understand the effectiveness of budgetary, fiscal and monetary policies and how they interact with exchange ratesABOUT 50MINUTES.COM | Economic Culture50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.