Bøger udgivet af Goodfellow Publishers Limited

This is the first text to provide comprehensive coverage of three major types of clubs: country clubs, city clubs and yacht clubs, and others (e.g. racquet clubs, university clubs), and to explain the similarities and differences in their management and marketing.

Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures for planning, evaluation and impact assessment pertaining to events and tourism.

Principles of Festival Management is a complete guide to developing and running a festival from inception to evaluation, covering all aspects of festival management and key central issues and contemporary debates.

Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

This new and timely book looks at the issue that Heritage in general, and in particular urban heritage in Asia, is at the centre of a perfect storm. Populations are increasing rapidly in cities as urbanization grows and there are ever larger numbers of tourists placing significant pressure on urban heritage resources.

A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.

A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.

Demonstrates how to actively persuade guests to participate in achieving sustainable hospitality and introduces a five-step methodology on how to directly and effectively involve them in saving energy and water, reducing food waste and cutting carbon.

Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust research, it critically examines how collaboration enables (or impedes) sustainable tourism development, and suggests a role for collaboration.

A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory' and `Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

A unique approach to managing projects combining the principles of sustainable management theory with the currently established project management theory, in an applied context. Written by a team of international experts, it tackles issues such as digital transformation, smart cities, green project management, CSR and more.

Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future.

Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation's future survival.

A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and straightforward, jargon-free explanations of concepts, as well as how to study and write about commercial law.

Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Marketing Communications is a must have text that acknowledges the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry* The spa consumer* The business of spas* Future directions

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.

Examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: economics, corporate social responsibility, leveraging benefits, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and more.

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

Project Management provides readers from different backgrounds with an essential toolkit to develop their knowledge, starting from the first principles progressing to a more complex understanding, with the help of an assortment of case studies, practical examples and numerical worked examples.

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.

Based on theory and practice it analyses environmental, economic and social value in the hotel sector and overall hospitality industry, and what can be done to maximise the good for all the stakeholders in the long term.

Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project.

Research Methods for Accounting and Finance is an essential text for accounting and finance students undertaking research for the first time. It demystifies the research process by providing the novice researcher with a must-have guide through all of the stages of the research process, from identifying a research topic to the finished project.

A clear and insightful text which puts Scottish law in a global context. It explains the relevance of Scots law to those whose main specialism is not law, and gives practical advice and straightforward, jargon-free explanations of concepts, as well as how to study and write about commercial law.

Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.