Bøger udgivet af Macmillan Education UK

Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.

A critical study of Gasper Noe's Irreversible (2002) in the context of cinema du corps, which seeks to scrutinise the controversies that surround the film and analyse its deliberately incoherent, confrontational style.

Provides advanced students and researchers in experimental economics with the skills they need in order to analyse their data in deeper and more illuminating ways.

This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain key concepts and economic theory. It introduces students to multiple perspectives on a wide range of topics including the credit crunch, emerging markets and globalization, the role of the banking system in affecting money supply, the state of macroeconomics and also coverage of New Keynesianism. Clear and insightful, Economics for Business encourages critical thinking while it entertains with witty references, satirical cartoons and thought-provoking questions. This textbook will be core reading for first year undergraduate students studying modules in economics for business as well as students studying business and management degree courses, accounting degree courses and MBA modules for business.  

Whereas leisure was once treated as a social service, a business culture has swept through what remains of the voluntary and public sectors today. Ken Roberts explains how and why this has happened, what it means for tourism, sport, the arts and broadcasting, and why events, in particular mega-events, have become prize acquisitions. The Business of Leisure addresses the trend towards commercialisation in the provision of leisure that has not only continued but accelerated since the 2004 publication of The Leisure Industries. This updated second edition reflects how recent developments such as the age of austerity, demographic changes and the rise of digital information technologies have transformed the leisure sector. At the same time, the book demonstrates how voluntary associations and public providers have been able to withstand the ever-growing pressures from big business and commerce. This thought-provoking text provides both a historical overview and an up-to-date introduction to the contemporary study of leisure. It is an invaluable resource for students in areas such as Leisure Studies and Management, Sports Studies, Tourism and Events Management, as well as those on Management, Business and Sociology courses.

Human beings live in constant battle with issues that are fundamental to their existence and couples who seek relationship therapy are looking for a way to reconnect with one another and understand the existential predicaments that they each face. In this inspiring book, Emmy van Deurzen and Susan Iacovou bring together world renowned therapists to demonstrate how existential theories can improve therapeutic practice. Each contributor explores their own unique existential approach to relationship therapy, drawing on the great thinkers that have informed their work - from Socrates to Sartre - and revealing some of their most profound practice with their clients. Whether you are a student, trainee, or experienced counsellor, this a ground-breaking book will enrich and transform your work with relationships. 

Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.

Knowledge Management and Information Systems Strategy for Growing Organizations examines the role that information systems play in helping SMEs use knowledge to achieve strategic organizational goals. Adopting a business perspective, it is ideal for students studying strategic information systems and knowledge management.

Since its publication in 1982, The Color Purple has polarized critics and generated controversy while delighting many readers around the world. Rachel Lister offers a clear, stimulating and wide-ranging exploration of the critical history of Alice Walker's best-selling novel, from contemporary reviews through to twenty-first-century readings.This Reader's Guide:* opens with an overview of Walker's work* provides a detailed consideration of the conception and reception of The Color Purple* examines coverage of key critical issues and debates such as Walker's use of generic conventions, linguistic and narrative strategies, race, class, gender and sexual politics* covers the reception and cultural impact of cinematic and musical adaptations, including Steven Spielberg's 1985 film and the recent Broadway production.Lively and insightful, this is an indispensable volume for anyone studying, or simply interested in, Alice Walker and her most famous work.

A fresh new edition of Shakespeare's exuberant early comedy, developed by and for the RSC, includes new interviews with acclaimed directors David Thacker and Edward Hall, looks at specific productions in the play's history, and an illuminating introduction to the play by acclaimed scholar Jonathan Bate.

From the Royal Shakespeare Company - a modern, definitive edition of Shakespeare's great drama of ambition, desire and guilt. With an expert introduction by Sir Jonathan Bate, this unique edition presents a historical overview of Macbeth in performance, takes a detailed look at specific productions, and recommends film versions. Included in this edition are three interviews with leading directors - Rupert Goold, Gregory Doran and Trevor Nunn - providing an illuminating insight into the extraordinary variety of interpretations that are possible. This edition also includes an essay on Shakespeare's career and Elizabethan theatre, and enables the reader to understand the play as it was originally intended - as living theatre to be enjoyed and performed. Ideal for students, theatre-goers, actors and general readers, the RSC Shakespeare editions offer a fresh, accessible and contemporary approach to reading and rediscovering Shakespeare's works for the twenty-first century.

Tourism is one of the largest industries in the world, yet leisure travel is more than just economically important. It plays a vital role in defining who we are by helping to place us in space and time. In so doing, it has aesthetic, medical, political, cultural, and social implications. However, it hasn't always been so. Tourism as we know it is a surprisingly modern thing, both a product of modernity and a force helping to shape it. A History of Modern Tourism is the first book to track the origins and evolution of this pursuit from earliest times to the present. From a new understanding of aesthetics to scientific change, from the invention of steam power to the creation of aircraft, from an elite form of education to family car trips to see national 'shrines,' this book offers a sweeping and engaging overview of a fascinating story not yet widely known.

An anthology of both familiar and previously unavailable primary texts that illuminate the world of nineteenth-century ideas. An expert team introduce and annotate a range of original social, cultural, political and historical documents necessary for contextualising key literary texts from the Victorian period.

Compiled in response to student need, Core Statutes on Evidence is designed to be clear and easy to use, providing the essential statutory material and nothing more, making it easily navigable and ideal for use in examinations.

Compiled in response to student need, Core Documents on European and International Human Rights is designed to provide essential materials in an easily navigable format at a value-for-money price.

Compiled in response to student need, Core Statutes on Commercial and Consumer Law is designed to provide the essential statutory material in an easily navigable format which is ideal for exam use.

This book sets out to instil a different approach to thinking about the theory and practice of management and information management in organizations.

This essential companion for lecturers and study skills advisors alike sets study skills teaching in context and outlines positive environments to enhance student skills. It provides practical guidance on developing interactive group skills, revision and exam strategies, writing, memory and critical analysis skills.

The new edition of Race and Racism in Britain builds on the strengths of previous editions of this widely-used text in providing a detailed and critical analysis of race relations and forms of racism in British society today.

This book provides a thematic survey of English foreign policy in the sixteenth century, focusing on the influence of the concept of honour, security concerns, religious ideology and commercial interests on the making of policy.

The third edition of Media, Politics and Democracy examines the fraught debate over media influence, who wields it and what effect social and traditional media has on what we think, how we behave, and how we vote.

In today's world of impact assessments, targets and budget cuts, demonstrating research impact is of ever greater importance. This is the only book to provide researchers at all levels and from all disciplines with comprehensive guidance on the subject, helping them to achieve greater visibility and influence with academic and external audiences.

This guide offers a succinct, easy-to-read introduction to the key issues and historiography of British imperialism from the late 18th century to 2002. Each chapter addresses questions posed by the nature of imperialism in its various military, economic, political and cultural forms.

A revised and updated edition of this student introductory textbook, it has new diagrams and illustrations, with updated hardware examples. A new concluding chapter on graphical user interfaces is added. There is also more emphasis on client-server systems.

Evaluation is a large and growing field with applications to a wide range of disciplines - including sociology, social work, social policy, psychology, health, nursing, education, community development, etc.

Including research since Gorbachev's "glasnost", this title surveys the different interpretations of Russian history. Each chapter begins with a brief summary of events and a list of the main points of debate among historians, and ends with a recommended reading list.