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Sales Management

- Strategy, Process and Practice

af Bill (Aberdeen Business School Donaldson, Javier Marcos (Judge Business School Cuevas, Regis (Cranfield University) Lemmens
Sales Management af Bill (Aberdeen Business School Donaldson
Bag om Sales Management

This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it presents a wide range of topics such as ethical issues in sales, key account management, international sales, recruitment, and compensation and rewards.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137355102
  • Indbinding:
  • Paperback
  • Sideantal:
  • 328
  • Udgivet:
  • 21. december 2015
  • Udgave:
  • 4
  • Størrelse:
  • 248x191x23 mm.
  • Vægt:
  • 630 g.
  • BLACK NOVEMBER
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Leveringstid: 2-4 uger
Forventet levering: 14. december 2024

Bag om Bill (Aberdeen Business School Donaldson

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This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it presents a wide range of topics such as ethical issues in sales, key account management, international sales, recruitment, and compensation and rewards.

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