Bøger udgivet af Oxford University Press Australia

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

An essential resource that will assist early childhood tertiary students and practitioners to critically understand and actively engage with the inclusion for all children.

Explores mathematics in a range of early childhood contexts, including home, playgroup, childcare, preschool, and school to help pre-service teachers increase confidence and build up a comprehensive professional identity as a mathematics educator.

The perfect dictionary for learners of English and Tok Pisin. This concise bilingual reference is the only one of its kind in the world, fully revised and updated to provide a comprehensive language tool. With double the size of the previous edition, it's an invaluable resource for speakers of Tok Pisin who want to improve their English, and speakers of English who want to learn Tok Pisin.

The third edition of this successful title includes essential updates and revisions focused on recent developments in research and teaching. New content explores the use of language for responding, poetry in teaching language, and the use of imagery to explain different forms of multi-modal texts across various curriculum areas. Teaching Language in Context will strengthen your language skills for the evolving learning space.

Children, Families and Communities is an essential resource that will help you to understand child development in the context of the vital roles that families and the community play in educating children.It acknowledges and discusses the profound inequities that exist in child health, education and wellbeing in Australia, while presenting an optimistic focus on the role of families and communities, including governments, in allowing children to explore andthrive.

Classroom Management Third Edition provides teachers with the skills to create quality-learning environments with their students, demonstrating effective instructional strategies that engage students in learning as well having the skills to respond positively to misbehaviour and de-escalate conflict.

Uniform Evidence Third Edition sets out the rules of evidence as they apply to Australian courts in an accessible and student-orientated style. Focused entirely on the uniform evidence legislations, this is an ideal text for all those studying evidence in the federal courts and in the courts of the Australian Capital Territory, Northern Territory, New South Wales, Tasmania and Victoria.

Teaching Humanities and Social Sciences in the Primary School, Fourth Edition provides a comprehensive overview of how to teach in the humanities and social sciences areas of the curriculum, with practical strategies and contemporary teaching techniques to take into the classroom.

Learning to Teach gives preservice teachers the foundations of teaching to develop the best teaching practices.

Qualitative Research Methods 5e provides an accessible, practical guide to conducting and analysing qualitative research. This multidisciplinary text uses relevant and engaging examples to explain methodological issues, and shows how to use established, innovative and complex methods of research effectively.

It's Arts Play: Belonging, Being and Becoming through the Arts introduces undergraduate students to Arts education for Early Childhood via the Early Years Learning Framework (EYLF), which offers a holistic concept of children's learning, framed around the themes of Belonging, Being and Becoming. The text covers all five subjects identified as part of The Arts in the Australian Curriculum and provides pre-service teachers with well-focused, comprehensive and sound practical guidance for authentic arts education practice.

Education, Change and Society gives teacher education students a depth of understanding about how education influences and shapes society and conversely how society shapes education policy.

Healthy Ageing and Aged Care takes an inter-disciplinary approach to supporting older people within the community and in care. It represents current Australian policies and practices and takes a holistic view of the older person, and emphasises the positive aspects of the ageing process, maintaining that people age in healthy ways and continue to be an integral part of their families and communities. This is one of the rewarding aspects of working with olderpeople-assessing accurately and collaboratively putting in place strategies that can maintain the person's quality of life. The goal is for students to be able to develop those skills by engaging with the material in this book.

Diversity, Inclusion and Engagement 3e focuses on positive inclusion and will prepare pre-service teachers to work in diverse classrooms, in which they can help all students succeed. It focuses on encouraging pre-service teachers to develop strategies to engage students of all backgrounds, needs and abilities in a diverse classroom.

Written by three leading corporate law experts, Commercial Applications of Company Law focuses on the ordinary events and issues faced by companies and their advisers, explaining and applying the law in a manner that is understandable and relevant.

Powers of Curriculum introduces beginning pre-service educators to sociological concepts and perspectives for unpacking the social, cultural and political factors that shape curriculum, curriculum enactment and learning.

The increase in the amount of technology present in our classrooms and the growth in students' levels of digital fluency means educators need to equip themselves with the necessary skills to teach in a digital age.

Practical Legal Skills for Law Clinics Fifth Edition is a textbook for a Clinical Legal Education subject. It covers the practical skills of lawyering, including interviewing, advising, advocacy, writing and drafting, and negotiation and mediation.