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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands

af Jenni (Research Professor and Associate Director Romaniuk
How Brands Grow 2 Revised Edition af Jenni (Research Professor and Associate Director Romaniuk
Bag om How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190330026
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 20. september 2021
  • Udgave:
  • 2
  • Størrelse:
  • 236x163x21 mm.
  • Vægt:
  • 524 g.
  På lager
Leveringstid: 4-8 hverdage
Forventet levering: 10. januar 2025

Bag om Jenni (Research Professor and Associate Director Romaniuk

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Beskrivelse af How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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