Name: The Advertising Effect: How to Change Behaviour
Price: 290.95 DKK
Availability: InStock
Author: Adam ( Ferrier
ISBN: 9780195593921

The Advertising Effect: How to Change Behaviour af Adam ( Ferrier

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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Sprog:
Engelsk

ISBN:
9780195593921

Forlag:
Oxford University Press Australia

Indbinding:
Paperback

Sideantal:
240

Udgivet:
28. maj 2014

Størrelse:
227x154x18 mm.

Vægt:
382 g.

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Leveringstid: 4-7 hverdage

Forventet levering: 8. januar 2025

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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Business og læring > Marketing

The Advertising Effect: How to Change Behaviour

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