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Global Brands

- The Evolution of Multinationals in Alcoholic Beverages

af Teresa da Silva (University of Oxford) Lopes

indgår i Cambridge Studies in the Emergence of Global Enterprise serien

Global Brands af Teresa da Silva (University of Oxford) Lopes
Bag om Global Brands

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780521833974
  • Indbinding:
  • Hardback
  • Sideantal:
  • 326
  • Udgivet:
  • 24. september 2007
  • Størrelse:
  • 236x164x27 mm.
  • Vægt:
  • 640 g.
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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Global Brands

Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.

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