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Global Companies, Local Innovations

- Why the Engineering Aspects of Innovation Making Require Co-location

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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409421467
  • Indbinding:
  • Hardback
  • Sideantal:
  • 180
  • Udgivet:
  • 28. september 2012
  • Størrelse:
  • 164x240x17 mm.
  • Vægt:
  • 482 g.
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Leveringstid: 2-4 uger
Forventet levering: 28. januar 2025
Forlænget returret til d. 31. januar 2025
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Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.

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