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Green Marketing in Emerging Economies

- A Communications Perspective

Bag om Green Marketing in Emerging Economies

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030825713
  • Indbinding:
  • Hardback
  • Sideantal:
  • 279
  • Udgivet:
  • 4. januar 2022
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 519 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.

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