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Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Bag om Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781799831198
  • Indbinding:
  • Hardback
  • Sideantal:
  • 457
  • Udgivet:
  • 24. april 2020
  • Størrelse:
  • 280x216x27 mm.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Presents research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. The book highlighting a wide range of topics, including promotion strategies, business models, and prosumers and influencers.

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