Udvidet returret til d. 31. januar 2025

How Brands Become Icons

- The Principles of Cultural Branding

Bag om How Brands Become Icons

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781578517749
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 1. november 2004
  • Størrelse:
  • 159x240x25 mm.
  • Vægt:
  • 602 g.
  • BLACK NOVEMBER
Leveringstid: 2-3 uger
Forventet levering: 9. december 2024

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Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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