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I'm With the Brand

- The Secret Dialogue Between What We Buy and Who We Are.

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Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845298876
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 11. september 2008
  • Størrelse:
  • 127x198x20 mm.
  • Vægt:
  • 266 g.
Leveringstid: 2-4 uger
Forventet levering: 29. januar 2025

Beskrivelse af I'm With the Brand

Consumers today like to think they are immune to brands, but their behavior tells a different story. Businesses know that and are exploiting the new technologies to get us to buy into their brands.

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