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Improving Customer Satisfaction, Loyalty, and Profit

- An Integrated Measurement and Management System

af Matthew D. (University of Michigan Business School) Johnson, Anders (University of Karlstad Gustafsson

indgår i J-B-UMBS Series serien

Improving Customer Satisfaction, Loyalty, and Profit af Matthew D. (University of Michigan Business School) Johnson
Bag om Improving Customer Satisfaction, Loyalty, and Profit

In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787953102
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 17. Oktober 2000
  • Størrelse:
  • 154x232x23 mm.
  • Vægt:
  • 540 g.
Leveringstid: 2-3 uger
Forventet levering: 2. Juli 2024

Bag om Matthew D. (University of Michigan Business School) Johnson

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Beskrivelse af Improving Customer Satisfaction, Loyalty, and Profit

In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.

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