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Innovation and Internationalisation

- Successful SMEs' Ventures into China

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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367375607
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 26. september 2019
  • Størrelse:
  • 234x155x22 mm.
  • Vægt:
  • 378 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 22. november 2024

Beskrivelse af Innovation and Internationalisation

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

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