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Integrated Marketing Communication

- Creating Spaces for Engagement

indgår i Integrated Marketing Communication serien

Integrated Marketing Communication
Bag om Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498540025
  • Indbinding:
  • Hardback
  • Sideantal:
  • 198
  • Udgivet:
  • 22. september 2016
  • Størrelse:
  • 237x161x22 mm.
  • Vægt:
  • 446 g.
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Integrated Marketing Communication

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Brugerbedømmelser af Integrated Marketing Communication



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