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Integrated Marketing Communication

- Creative Strategy from Idea to Implementation

af Robyn Blakeman
Integrated Marketing Communication af Robyn Blakeman
Bag om Integrated Marketing Communication

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538101056
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 1. april 2018
  • Udgave:
  • Størrelse:
  • 254x178x13 mm.
  • Vægt:
  • 588 g.
  Gratis fragt
Leveringstid: 2-3 uger
Forventet levering: 21. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Integrated Marketing Communication

Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.

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