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Interactive Marketing

- Revolution or Rhetoric?

Bag om Interactive Marketing

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and `guerrilla marketing.¿ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138008823
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 3. Juli 2014
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 340 g.
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Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

Beskrivelse af Interactive Marketing

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and `guerrilla marketing.¿ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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