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International Brand Management of Chinese Companies

- Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Bag om International Brand Management of Chinese Companies

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790820294
  • Indbinding:
  • Hardback
  • Sideantal:
  • 370
  • Udgivet:
  • 11. april 2008
  • Udgave:
  • 2008
  • Størrelse:
  • 234x156x22 mm.
  • Vægt:
  • 1560 g.
  • BLACK WEEK
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

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