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International Business Strategy

- Rethinking the Foundations of Global Corporate Success

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Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781108488037
  • Indbinding:
  • Hardback
  • Sideantal:
  • 675
  • Udgivet:
  • 23. september 2021
  • Udgave:
  • 3
  • Størrelse:
  • 175x250x27 mm.
  • Vægt:
  • 1130 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.

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