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International Business

- Themes and Issues in the Modern Global Economy

Bag om International Business

This textbook provides an introduction to understanding how businesses create value in global settings.In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138738829
  • Indbinding:
  • Paperback
  • Sideantal:
  • 518
  • Udgivet:
  • 7. Marts 2024
  • Udgave:
  • 3
  • Størrelse:
  • 246x174x29 mm.
  • Vægt:
  • 1060 g.
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Leveringstid: 8-11 hverdage
Forventet levering: 18. Oktober 2024

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This textbook provides an introduction to understanding how businesses create value in global settings.In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues.

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