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Lead Markets in Age-Based Innovations

- Demographic Change and Internationally Successful Innovations

Bag om Lead Markets in Age-Based Innovations

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658088149
  • Indbinding:
  • Paperback
  • Sideantal:
  • 335
  • Udgivet:
  • 19. februar 2015
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x20 mm.
  • Vægt:
  • 4647 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process.

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