Udvidet returret til d. 31. januar 2025

Luxury Online

- Styles, Systems, Strategies

Bag om Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230555365
  • Indbinding:
  • Hardback
  • Sideantal:
  • 360
  • Udgivet:
  • 1. februar 2008
  • Størrelse:
  • 164x241x27 mm.
  • Vægt:
  • 728 g.
  • BLACK NOVEMBER
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

Beskrivelse af Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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