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Stort oversigt over vores sortiment af erhvervsbøger der omhandler alt fra finans og økonomi til kommunikation, ledelse og strategi. Her finder du erhvervsbøger til dit fremtidige kursus eller hvis du vil forbedre dig som leder, strateg eller andet. Forøg din viden og kompetencer på arbejdsmarkedet med en god faglig bog.
Hvad betyder hjælpende relationer for ledelse og gruppedynamik? Det er emnet for Edgar Scheins bog. Han undersøger, hvordan hjælpens natur er tvetydig i en organisatorisk sammenhæng. Hvordan kan hjælp hjælpe med at balancere relationer i en organisation, hvordan kan hjælp blive mere hjælpsom, og hvilke sociale dynamikker findes der i hjælpende relationer? Seks ud af seks huer fra borsen.dk. Se også interview med Edgar Schein hos Børsen TV her.
En underholdende og lærerig fortælling om at skabe det bedste team og den bedste kundeservice i en og same arbejdsgang. Inspiration og cases fra succesfulde virksomheder og eksempler fra forfatterens 30 år arbejde med fremragende organisationer i Værtensklasse.
Die erste Biographie über Hjalmar Schacht, die auch wissenschaftlichen Ansprüchen gerecht wird!Hjalmar Schacht war der mächtigste deutsche Bankier des 20. Jahrhunderts: Während der Weimarer Republik zwang er Finanzminister zum Rücktritt, im Dritten Reichen waren die Großbanken von ihm abhängig - und er finanzierte Hitler die Aufrüstung. Aber war er tatsächlich auch der Verteidiger jüdischer Unternehmen? Autor Christopher Kopper hat erstmals alle relevanten Quellen über das Leben Hjalmar Schachts in den Blick genommen, einschließlich sensationeller Funde in russischen Archiven.Christopher Kopper wurde 1962 in Bergisch Gladbach geboren und studierte in Frankfurt und Bochum Neuere Geschichte, Volkswirtschaft und Politologie. Seine Promotion schrieb er 1992 zum Thema der Bankenpolitik des Dritten Reichs und heute forscht er als Außerplanmäßiger Professor in Bielefeld vor allem zur deutschen Wirtschaftsgeschichte während des Nationalsozialismus und der Nachkriegszeit.rn
»Naomi Kleins Arbeit hat mich immer bewegt und geleitet. Sie ist die größte Chronistin unseres Zeitalters des Klima-Notstands, sie inspiriert Generationen.« – Greta ThunbergDeepwater Horizon, das Abschmelzen des Polareises oder Fracking – der Mensch betreibt Raubbau an seiner Lebensgrundlage: der Erde. Die bekannte Umweltaktivistin Naomi Klein hat mit »Green New Deal« ihr bislang wichtigstes Buch geschrieben: Angesichts der unverminderten Zerstörung unserer Umwelt und laxen Gesetzen zeigt sie, warum die Vision einer grünen Zukunft nicht nur nötig, sondern absolut unumgänglich ist. Wir leben bereits mitten in der Klima-Katastrophe. Nur ein breites politisches und gesellschaftliches Bündnis kann die Bedrohung noch abwenden. Naomi Klein zeigt, wie das klappen kann und welche Maßnahmen nötig sein werden.Naomi Klein, Jahrgang 1970, ist eine der renommiertesten Intellektuellen unserer Zeit. Die kanadische Journalistin feierte ihren Durchbruch 2000 mit dem internationalen Bestseller No Logo! über die Arbeitsbedingungen in den Textilfabriken Südostasiens. Er gilt als "Bibel einer Bewegung" (New York Times). Naomi Klein war u. a. Miliband Fellow an der London School of Economics und erhielt einen Ehrendoktortitel für Zivilrecht des University of King's College in Nova Scotia. Sie schreibt und berichtet regelmäßig für große Sender und Zeitungen wie CNN, BBC und The Washington Post.
For at kunne bestå teoriprøven er det en stor fordel, at du er vant til at løse opgaver som dem, du bliver præsenteret for ved selve prøven. Jo flere opgaver du løser inden prøven, desto bedre er du rustet. Denne cd-rom har 250 opgaver, svarende til dem, politiet stiller ved selve teoriprøven, fordelt på 10 prøver. Der er ydermere mulighed for at afvikle opgaverne i "tilfældig rækkefølge". Cd-rommen er selvkontrollerende og med uddybende forklaringer til besvarelsen. Billederne er knivskarpe, og der er speak til alt.
Was haben Marken und Manager gemeinsam?Ob es nun um Klamotten oder Autos geht, es gibt immer bestimmte Marken, die jedem bekannt sind. Und bei angesehenen Marken bringt der Name auch Vertrauen in das Produkt mit sich. Dasselbe gilt auch für erfolgreiche Manager, die mit ihrer charismatischen Anziehungskraft ein bestimmtes Image ausstrahlen. Aber wie wird man zu einer solchen Persönlichkeit? Petra Wüst nutzt die Methoden und Prozesse des Markenmanagements und überträgt diese auf die Gestaltung einer Marke für die eigene Persönlichkeit. In fünf leicht erklärlichen Schritten erklärt sie, wie Führungskräfte sich als starke Marke positionieren können.Petra Wüst leitet seit 2004 ein Trainings- und Beratungsunternehmen für Managemententwicklung und ist damit international als Trainerin, Dozentin und Personal Coach tätig. Seit mehr als 10 Jahren beschäftigt sie sich mit den Erfolgsfaktoren von Self Branding: Im Verlaufe ihrer Coachings, stellte Petra Wüst fest, dass Menschen sich genauso verhalten, wie erfolgreiche Marken. Aufbauend auf ihren Erfahrungen hat sie ihr 'Self Branding Model' entwickelt.
Kaum eine Gruppe innerhalb des Arbeitsmarktes hat in den letzten Jahrzehnten einen so rasanten Anstieg des Lohnes erlebt wie sie - die Konzernchefs. Wie kann das sein? Begründet wird dies damit, dass der Markt nunmal die Gehälter vorgibt. Wirtschaftsexperte Dirk Schütz weiß, dass das so nicht ganz richtig ist, und dass hinter der Fassade nichts weiter als bloße Gier steckt. Anhand von Beispielen deutscher Großkonzerne zeigt er auf, wie das Managergehalt zum Hort des Drachen werden konnte - und was man dagegen tun kann.Dirk Schütz bekleidet derzeit den Posten des Chefredakteurs der schweizer Wirtschaftszeitung CASH. In den 90er-Jahren war er stellvertretender Chefredakteur beim Schweizer Wirtschaftsmagazin Bilanz und bei der deutschen Wirtschaftswoche. Seit 2008 hat er den Posten als Chefredakteur bei der Bilanz inne.
Historien om Tjernobyl er langt mere kompleks, mere menneskelig og mere skræmmende, end man umiddelbart kan forestille sig. I denne vigtige og afslørende bog, der bygger på interviews, breve, uudgivne memoirer og dokumenter fra nyligt åbnede arkiver, bringer Adam Higginbotham katastrofen i 1986 til live gennem øjnene på de mænd og kvinder, der var vidner til ulykken. Det er en historie, der i mange år har været omdiskuteret, og som fra start til slut har været indhyllet i hemmelighedskræmmeri, propaganda og vildledende informationer. Med Tjernobyl. Den ufortalte historie giver Adam Higginbotham et uforglemmeligt og dybdegående indblik verdens værste atomkatastrofe, som samtidig er skræmmende relevant i vore dages diskussioner om klimaforandringer og energikrise.
The Hot Shot Heard 'Round the World is the singular story of an extraordinary life deeply entrenched in the entertainment industry, hit recordings, disco nights and delights, hot jazz, and the humbling experiences of achieving fortune and fame coupled with losses and gains. Recorded in 2019 at 100 South Studios, Philadelphia, PA, by Aden Ohayon
The industry bible (Los Angeles Times), now updated, essential for anyone in the music businessmusicians, songwriters, lawyers, agents, promoters, publishers, executives, and managerstrying to navigate the rapid transformation of the industry.For more than twenty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its ninth edition, this latest edition leads novices and experts alike through the crucial, up-to-the-minute information on the industrys major changes in response to todays rapid technological advances and uncertain economy. Whether you areor aspire to bea performer, writer, or executive, veteran music lawyer Donald Passmans comprehensive guide is an indispensable tool. He offers timely, authoritative information from how to select and hire a winning team of advisors and structure their commissions and fees; navigate the ins and outs of record deals, songwriting, publishing, and copyrights; maximize concert, touring, and merchandising deals; understand the digital streaming services; and how to take a comprehensive look at the rapidly transforming landscape of the music business as a whole. The music industry is in the eye of the storm, when everyone in the business is scrambling to figure out whats going to happen to the major labels and what it will mean for the careers of artists and business professionals. No musician, songwriter, entertainment lawyer, agent, promoter, publisher, manager, or record company executiveanyone who makes their living from musiccan afford to be without All You Need to Know About the Music Business. As Adam Levine, lead singer and guitarist of Maroon 5, says, If you want to be in music, you have to read this book.
Used by the UK government and extensively throughout the world, PRINCE2(R) uses seven principles, seven themes and seven processes, which the author believes can be tailored to any project, in any environment, at any time and with anyone - be it work-related or not.This step-by-step guide:Explains the principles of PRINCE2 in straightforward, manageable chunks;Emphasises how to apply PRINCE2 in practice, using real-life examples;Is written by an experienced PRINCE2 practitioner and trainer, so you can be sure that the information is based upon approaches that work;Gives clear explanations and practical illustrations in each section;Explains how to effectively apply PRINCE2's principles, themes and processes to your projects and other real-world scenarios; andHas been updated for PRINCE2 2017.A guide to effective project managementThis book will guide you through each step of your project, clearly defining the underlying principles that should be applied to every project, regardless of what is going on inside or outside the project environment. They are sound, proven rules, which can be used as markers on the way to project success.PRINCE2 is principle-based rather than prescriptive. The principles are:Universal in that they apply to every project;Self-validating in that they have been proven in practice over many years; andEmpowering because they give practitioners greater confidence and the ability to influence and shape how a project will be managed.Susan Tuttle has 20 years' experience in project management, programme management and change management, producing exceptional results across diverse industries. She is an accredited trainer in PRINCE2. Her training style is influenced by her strong commitment to human development. She uses learner-centred theories and principles in her training and writing to help explain and communicate difficult topics.
Now in its second edition, The Power of the Agile Business Analyst has expanded to include new Agile methods that have emerged or gained prominence since the first edition.Buy this book to learn how to revolutionise your Agile development and increase the value and relevancy of your project outcomes.Learn 30 realistic, achievable ways that an Agile business analyst can increase project efficiency, add value and improve quality.Find out how an Agile business analyst bridges the gap between the needs of the business and the resources of the development team.Now updated with current Agile methods, to support emerging and established business analysts to adapt to new trends.Support your Agile business users for better project outcomesInThe Power of the Agile Business Analyst, Jamie Lynn Cooke challenges this approach and questions whether Agile projects that are run in this way can deliver the highest-value business solutions.Agile developers can access a wide range of resources to help achieve their project goals. In contrast, the Agile business user often has very little support despite holding key responsibilities, such as gathering requirements, managing priorities and providing business knowledge to ensure the best possible solution. The business user also usually has wider responsibilities that make it difficult to give a project their full attention.30 ways an Agile business analyst can helpDrawing on her extensive experience, Jamie proposes a new role for Agile projects: The Agile business analyst. She details 30 achievable ways that such a role will increase relevance, quality and overall business value, and provide business users with crucial support. The Agile business analyst is also a boon to the development team, being a ready source of business knowledge and ensuring that project outcomes align with requirements.This book has been updated to:Incorporate behaviour-driven development into the work that the business analyst does to support interface design;Align the programme management strategies of the Scaled Agile Framework (SAFe) to encourage cross-organisational communication and participation;Include full updates throughout the Qualifications section in 'Getting the Right Agile Business Analyst for Your Team'; andProvide Agile updates, bringing the book back into line with current methods.Jamie Lynn Cooke has 27 years of experience as a senior business analyst and solutions consultant, working with more than 130 public and private sector organisations throughout Australia, Canada, and the United States.
The hands-on guide that you need to successfully deliver your projects within the PRINCE2 Agile frameworkPRINCE2 Agile: An Implementation Pocket Guideexplains how the structured, management-driven PRINCE2 project governance framework is able to work cohesively with team-driven, quality-focused, responsive Agile methods. It provides a clear explanation of how these two approaches combine to provide the governance, due diligence and accountability that senior management requires, as well as the responsiveness and flexibility that project delivery teams need in order to do their jobs most effectively.PRINCE2 Agile: An Implementation Pocket Guidesupplements the official AXELOS PRINCE2 Agile guide, giving you step-by-step advice for implementing PRINCE2 Agile for every project type in your organisation . It is as valuable for established PRINCE2 organisations as it is for organisations with no formal governance structure; as relevant for organisations that deliver traditional waterfall projects as it is for those experienced in Agile methods. The guide also includes targeted questions and customised guidance to align with the specific needs of your organisation and your projects.Product overviewPRINCE2 Agile An Implementation Pocket Guideexplains the PRINCE2 Agile framework in practical terms with project-specific guidance on how to implement it - especially valuable for those who need a readily available reference source to supplement the officialPRINCE2 Agile guide.This book addresses a range of implementation scenarios, including:PRINCE2 organisations that want to implement PRINCE2 Agile to get the benefits of Agile methods in their existing governance framework.PRINCE2 organisations that want to merge their current Agile project work into the combined PRINCE2 Agile framework.PRINCE2 organisations that want to transition the next stage of their existing waterfall projects into the combined PRINCE2 Agile framework.Organisations with no existing governance structure or project delivery method that want to implement PRINCE2 Agile as an integrated governance and project delivery framework.Organisations that currently use Agile methods with no governance framework and want to implement PRINCE2 Agile to provide greater alignment between their Agile work and corporate objectives.Most importantly,PRINCE2 Agile An Implementation Pocket Guideadheres to one of the core principles of PRINCE2 Agile by providing flexible options in each scenario to allow you to implement the processes, tools and structures that are best suited to the specific needs of your project and your organisation.ContentsChapter 1: Overview of PRINCE2describes the key elements of the PRINCE2 governance framework;Chapter 2: Overview of Agiledescribes the most common Agile methods that are used for project delivery;Chapter 3: Overview of PRINCE2 Agiledescribes how these two approaches are combined into a unified project governance and delivery framework with a focus on the benefits that this integrated approach provides;Chapter 4: Five Keys to PRINCE2 Agile Successidentifies the five most important factors for you to consider when implementing PRINCE2 Agile;Chapters 5 to 9provide step-by-step, project-specific guidance for implementing PRINCE2 in your organisation ; andChapter 10: Further Expansion of PRINCE2 Agileoffers an approach for expanding your use of PRINCE2 Agile beyond project work.PRINCE2 Agile An Implementation Pocket Guideis intended for anyone who is impacted by a PRINCE2 Agile project, either directly as a project team member or indirectly, such as customer service, quality assurance and project administration.Used in conjunction with the AXELOS officialPRINCE2 Agile guide, this book will provide you with realistic and achievable approaches for implementing a PRINCE2 Agile framework that can consistently deliver responsive, high-value project outcomes in your organisation.An AXELOS-licensed product.PRINCE2 Agile is a trade mark of AXELOS Limited. Reproduced under licence from AXELOS Limited. All rights reserved. The Swirl logo is a trade mark of AXELOS Limited.About the authorJamie Lynn Cooke has 25 years' experience as a senior business analyst, project manager and solutions consultant, working with over 130 public and private sector organisations throughout Australia, Canada and the United States.She is a Certified Scrum Product Owner and Certified ScrumMaster who has worked with Agile methods since 2003, is a signatory to the Agile Manifesto, has attended numerous Agile seminars, and has worked with prominent consultants to promote Agile methods to organisations worldwide.She is also the author ofAgile Productivity Unleashed: Proven Approaches for Achieving Real Productivity Gains in Any Organization,Agile: An Executive Guide: Real Results from IT budgets,Everything you want to know about Agile: How to get Agile results in a less-than-Agile organization, andThe Power of the Agile Business Analyst: 30 surprising ways a business analyst can add value to your Agile development team.BuyPRINCE2 Agile An Implementation Pocket Guidenow for practical advice on how to adopt and adapt the PRINCE2 Agile framework to meet the specific needs of your projects.
Take Your Leadership to the Next Level With This Award-Winning Business BookWinner, 2018 Foreword Indies, Adult Nonfiction/CareerAward Finalist, 2018 Best Book Awards, Business/CareersWinner, 2019 International Book Awards, Business/CareersWinner, 2019 Discovery Award, Best First Book/NonfictionHonorable Mention, 2019 Eric Hoffer Book Award, BusinessStrategic leadership is essential to business success:Strong leaders are those who successfully navigate a great shift: from tactical doer to strategic leader. Regardless of your industry, line of business, or sector, your organization desperately needs strategic leaders. A strategic leader is tuned in to the needs of the business, understands how his or her actions impact corporate objectives, and uses data to make smart decisions. Whether youre leading a department team or running your own company, a strategic leader clearly propels business performance.Building a ladder to strategic leadership:Stephen R. Covey famously explained strategic leadership via the metaphor of workers clearing a jungle. The strategic leader was able to climb a tree and tell everybody they were laboring in the wrong jungle. In this book you will start out on the jungle floor and build a ladder to give you that strategic view over the tops of the trees. Youll learn how to:Develop your strategic skillsSet meaningful directionBuild a strategic planMake decisions to winProven approach to strategic leadership:Youll get the training straight from the personal career journeys of two business women who have decades of experience and education. They come together to create a proven approach to understanding the big picture of what your organization is trying to accomplish and how to be an effective leader.
Customer Success Leads to Your SuccessIf you likedCrucial Conversations,The Challenger Saleor books by Grant Cardone, you'll loveClosing the Sale.Guide the conversation.Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients.Closing the Salewill teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations.Turn talking into decision making.For clients, decision making can seem daunting. They may often favor the noncommittal maybe over the decisive yes or no.Essential Secrets to Closing the Salewill teach you how to help your clients make the best possible decisions for both their business goals and your own.Customer success is your success.Closing the Salewill show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be.Closing the Salewill teach you the five essential skills to the sale closing process:Identify theEnd in MindDecisionAddress Client Key BeliefsResolve ObjectionsPrepare the Conditions for Good Decision MakingOpen Purposefully, Close Powerfully
Personality is the Key to Professional SuccessPersonal relationships are key to success:In a time when workplaces are becoming more digital and more automated every day, our mindsets and our personal relationships will determine whether we succeed in tomorrow's markets. We all have one shot to make a lasting impact. Innovators with the changemaker mindset know how to see that opportunity when it comes and make it matter.The human success factor:In the coming years, the human success factor will determine who is among the winners and who is among the losers. All business adventures start with a focus on the self. When you know who you are and develop a deep sense of confidence in yourself, you'll have the flexibility to roll with the punches.Change comes from within:Whether your goal is to lead a self-determined life, position your company for the future, or be a successful part of a team, external change starts with internal transformation.WithThe Changemaker Mindset, you'll master the three Ps of personal development:Purpose. Reconsider what motivates you and find your non-negotiable core principles.People. Build a strong inner circle of peers, because nobody wins alone.Persistence. Develop the confidence to take action, navigate setbacks, and implement change.Readers who likedThe 7 Habits of Highly Effective Peopleby Stephen Covey,Leading Changeby John Kotter, andThe Innovators Dilemma: When New Technologies Cause Great Firms to Failby Clayton Christensen will love this new approach to effective business management from personal development.
***A WALL STREET JOURNAL BESTELLER*** From the organizational experts at FranklinCovey, an essential guide to becoming the great manager every team deserves.A practical must-read, FranklinCovey's Everyone Deserves a Great Manager is the essential guide for the millions of people all over the world making the challenging and rewarding leap to manager. Based on nearly a decade of research on what makes managers successfuland includes new ways of thinking, tips and techniquesthis volume has been field-tested with hundreds of thousands of managers all over the world. Organized under four main roles every manager is expected to fill, Everyone Deserves a Great Manager focuses on how to lead yourself, people, teams, and change. Readers can start anywhere and go everywhere with this guidedepending on their current problem or time constraint. They can pick up a helpful tip in ten minutes or glean an entire skillset with deeper reading. The goal is for the busy manager to know what to do and how to do it without interrupting their regular workflow. Each role highlights the current, authentic problems managers face and briefly explores the limiting mindsets or common mistakes that led to those problems. With skill-based chapters that cover managerial skills like one-on-ones, giving feedback, delegating, hiring, building team culture, and leading remote teams, the book also includes more than thirty unique tools, such as a prep worksheets and a list of behavioral questions for your next interview. An approachable, engaging style using real-world stories, Everyone Deserves a Great Manager provides the blueprint for becoming the great manager every team deserves.
Shortlisted for the 2019 Financial Times & McKinsey Business Book of the Year Award ';Superb…Among the best books ever written about an American corporation.' —Bryan Burrough, The New York Times Book Review Just as Steve Coll told the story of globalization through ExxonMobil and Andrew Ross Sorkin told the story of Wall Street excess through Too Big to Fail, Christopher Leonard's Kochland uses the extraordinary account of how one of the biggest private companies in the world grew to be that big to tell the story of modern corporate America.The annual revenue of Koch Industries is bigger than that of Goldman Sachs, Facebook, and US Steel combined. Koch is everywhere: from the fertilizers that make our food to the chemicals that make our pipes to the synthetics that make our carpets and diapers to the Wall Street trading in all these commodities. But few people know much about Koch Industries and that's because the billionaire Koch brothers have wanted it that way. For five decades, CEO Charles Koch has kept Koch Industries quietly operating in deepest secrecy, with a view toward very, very long-term profits. He's a genius businessman: patient with earnings, able to learn from his mistakes, determined that his employees develop a reverence for free-market ruthlessness, and a master disrupter. These strategies made him and his brother David together richer than Bill Gates. But there's another side to this story. If you want to understand how we killed the unions in this country, how we widened the income divide, stalled progress on climate change, and how our corporations bought the influence industry, all you have to do is read this book. Seven years in the making, Kochland ';is a dazzling feat of investigative reporting and epic narrative writing, a tour de force that takes the reader deep inside the rise of a vastly powerful family corporation that has come to influence American workers, markets, elections, and the very ideas debated in our public square. Leonard's work is fair and meticulous, even as it reveals the Kochs as industrial Citizens Kane of our time' (Steve Coll, Pulitzer Prize–winning author of Private Empire).
From the author of Mind Hacking and founder of Bitcoin Market Journal comes the first book to explain the money-making secrets behind bitcoin and blockchain in a user-friendly format. When John Hargrave first invested in cryptocurrency, the price of a single bitcoin was about $125; a few years later, that same bitcoin was worth $20,000. He wasn't alone: this flood of new money is like the early days of the Internet, creating a new breed of ';blockchain billionaires.' Sir John has unlocked their secrets. In Blockchain for Everyone, Sir John reveals the formula for investing in bitcoin and blockchain, using real-life stories, easy-to-understand examples, and a healthy helping of humor. Packed with illustrations, Blockchain for Everyone explains how (and when) to buy bitcoin, cryptocurrencies, and other blockchain assets, with step-by-step instructions. Blockchain for Everyone is the first blockchain investing book written for the layperson: a guide that helps everyone understand how to build wealth wisely. It's the new investing manifesto!
In the ever more urgent quest for sources of renewable energy, meet the man boldly harnessing the natural forces that could power America's future.The United States is in the midst of an energy transition. We want to embrace renewable energy sources like wind and solar, and rely less on dirty fossil fuels. We don't want to keep pumping so many heat-trapping gases into the atmosphere. Any transition from a North American power grid that uses mostly fossil fuels to one that is predominantly clean requires a massive building spreebillions of dollars' worth. Enter Michael Skelly, an infrastructure builder who began working on wind energy in 2000, when many considered the industry a joke. Eight years later, Skelly helped create the second largest wind power company in the United Stateswhich was sold for $2 billion. Wind energy was no longer funny; it was well on its way to generating a substantial percentage of the electricity in the United States. Acclaimed journalist and author of The Boom, ';the best all-around book yet on fracking' (San Francisco Chronicle), Russell Gold tells the story of this pioneer whose innovations, struggles, and persistence represent the groundbreaking changes underway in American energy. In Superpower, we meet Skelly's financial backers, a family that pivoted from oil exploration to renewable energy; the farmers ready to embrace the new ';cash crop'; the landowners prepared to go to court to avoid looking at overhead wires; and utility executives who concoct fiendish ways to block renewable energy. Gold also shows how Skelly's innovative company, Clean Line Energy, conceived the idea for a new power grid that would allow sunlight where abundant to light up homes thousands of miles away in cloudy states, and take wind from the Great Plains to keep air conditioners running in Atlanta. Thrilling, provocative, and important, Superpower is a fascinating look at America's future.
From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argumentmasterfully researched and brilliantly articulatedthat we have at last learned how to increase human prosperity while treading more lightly on our planet. Throughout history, the only way for humanity to grow was by degrading the Earth: chopping down forests, fouling the air and water, and endlessly digging out resources. Since the first Earth Day in 1970, the reigning argument has been that taking better care of the planet means radically changing course: reducing our consumption, tightening our belts, learning to share and reuse, restraining growth. Is that argument correct? Absolutely not. In More from Less, McAfee argues that to solve our ecological problems we don't need to make radical changes. Instead, we need to do more of what we're already doing: growing technologically sophisticated market-based economies around the world. How can he possibly make this claim? Because of the evidence. Americaa large, high-tech country that accounts for about 25% of the global economyis now generally using less of most resources year after year, even as its economy and population continue to grow. What's more, the US is polluting the air and water less, emitting fewer greenhouse gases, and replenishing endangered animal populations. And, as McAfee shows, America is not alone. Other countries are also transforming themselves in fundamental ways. What has made this turnabout possible? One thing, primarily: the collaboration between technology and capitalism, although good governance and public awareness have also been critical. McAfee does warn of issues that haven't been solved, like global warming, overfishing, and communities left behind as capitalism and tech progress race forward. But overall, More from Less is a revelatory, paradigm-shifting account of how we've stumbled into an unexpectedly better balance with natureone that holds out the promise of more abundant and greener centuries ahead.
Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money with sales as a side hustle, or are just looking to turn your hobby into a business, everyone can benefit from knowing how to sell. With Sales 101 you can start selling now. This clear and comprehensive guide is perfect for those who are just starting out in the sales field. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started. Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for a career in the sales field.
Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Featured on CBS This Morning, Squawk Box, MSNBC, CNN, Bloomberg, Forbes, Fast Company, The New York Times, and more. ';Reading Face to Face is like being a fly on the wall, watching Brian Grazer work his magic. Utterly entertaining, this is how you become Hollywood's best producer.' Malcolm Gladwell, author of Talking to Strangers Legendary Hollywood producer and author of the bestselling A Curious Mind, Brian Grazer is back with a captivating new book about the life-changing ways we can connect with one another. Much of Brian Grazer's successas a #1 New York Times bestselling author, Academy Awardwinning producer, father, and husbandcomes from his ability to establish genuine connections with almost anyone. In Face to Face, he takes you around the world and behind the scenes of some of his most iconic movies and television shows, like A Beautiful Mind, Empire, Arrested Development, American Gangster, and 8 Mile, to show just how much in-person encounters have revolutionized his lifeand how they have the power to change yours. With his flair for intriguing stories, Grazer reveals what he's learned through interactions with people like Bill Gates, Taraji P. Henson, George W. Bush, Barack Obama, Eminem, Prince, Spike Lee, and the Afghani rapper activist Sonita: that the secret to a bigger life lies in personal connection. In a world where our attention is too often focused downward at our devices, Grazer argues that we are missing an essential piece of the human experience. Only when we are face to face, able to look one another in the eyes, can we form the kinds of connections that expand our world views, deepen our self-awareness, and ultimately lead to our greatest achievements and most meaningful moments. When we lift our eyes to look at the person in front of us, we open the door to infinite possibility.
Random House presents the audiobook edition of Merchants of Truth by Jill Abramson. Merchants of Truth by Jill Abramson, former editor of The New York Times, is the gripping and definitive in-the-room account of the revolution that has swept the news industry over the last decade and reshaped our world. Drawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregard for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the millennial taste for puppies and nudity.The two others are among the world's most venerable news institutions: The New York Times, owned and run for generations by the Sulzberger dynasty, and The Washington Post, also family-owned but soon to be bought by the world's richest merchant of all, Jeff Bezos. Here Abramson reveals first-hand the seismic clashes that take place in the boardrooms and newsrooms as they are forced to choose between their cherished principles - objectivity and impartiality - and survival in a world where online advertising via Facebook and Google seems the only life-raft. We are with the deal-making tycoons, thrusting reporters and hard-bitten editors, the egomaniacs, bullshitters, provocateurs and bullies, as some surf and others drown in the breaking wave of change. And we watch as the survivors confront the horrifying cost of their success: sexual scandal, fake news, the election of President Trump, the shaking of democracy.Exposing the people and decisions that brought us to now, Merchants of Truth is a major book that breaks the ultimate news story of our times.
An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause.Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business's understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.
The new world of results-driven aid that could put an end to extreme povertyDrawing on 2 decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world's poorest people to make progress. Old aid was driven by good intentions and relied on big-budget projects from a few government aid agencies, like the World Bank and USAID. Today, corporations, Silicon Valley start-ups, and billionaire philanthropists are a disrupting force pushing global aid to be data driven and results oriented. This $200 billion industry includes emerging and established foundations like the Chan Zuckerberg Initiative and the Bill and Melinda Gates Foundation. Entrepreneurial startups like Hello Tractor, which offers an Uber-like app for farmers in Nigeria, and Give Directly, whose app allows individuals to send money straight to the phone of someone in need, are also giving rise to this new culture of charity. The result is a more sustainable philosophy of aid that elevates the voices of the world's poor as neighbors, partners, and customers.Refreshing and accessibly written, The Business of Changing the World sets forth a bold vision for how we can use our vote, our voice, and our wallet to turn well-intentioned charity into effective advocacy to transform the world for good. Businesspeople, policymakers, entrepreneurs, nonprofit executives, philanthropists, and aid workers around the world will all be influenced by this transformation.
Penguin presents the audiobook edition of Aftermath written and read by James Rickards. In his most practical book to date, financial expert and investment advisor James Rickards shows how and why our financial markets are being artificially inflated and what smart investors can do to protect their assets. What goes up must come down. As any student of financial history knows, the dizzying heights of the stock market cant continue indefinitely. In turbulent times, the elites are prepared, but what should the average investor do? James Rickards lays out the true risks to our financial system and offers invaluable advice on how best to weather the storm.
Ein interessanter Einblick in die Welt des Geldes!Ohne Geld kommen wir in unserer Welt nicht sehr weit. Und auch wenn es Teil unseres Alltags ist, wissen wir wenig über Geld und seine Mechanismen. Um fehlendem und fehlerhaftem Wissen entgegen zu wirken, hat Helmut Creutz dieses Buch verfasst, in dem er die wichtigsten Irrtümer, wie "Inflation belebt die Wirtschaft" und "Globalisierung ist unverzichtbar" aufzuklären versucht. Gut verständlich beschreibt er die Bedeutung verschiedener Begriffe und erklärt unterschiedliche Abläufe bei Geldgeschäften auf eine Art, so dass auch Laien die Zusammenhänge verstehen können.Autor Helmut Creutz (1923-2017) studierte mehr als 40 Jahre die Wirtschaft in der Praxis, indem er in deutschen und russischen Fabriken arbeitete, sowohl als Techniker und Betriebsleiter als auch als freier Architekt. Was er dabei lernte, verwendete er seit 1972 als Material für schriftstellerischen Tätigkeiten. Speziell mit dem Thema Geld, und den Auswirkungen von Geld auf die Wirtschaft und die Gesellschaft, beschäftigte sich der Autor, der 1990 schließlich einen Lehrauftrag an der Uni Kassel erhielt.