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Macro-Social Marketing Insights

- Systems Thinking for Wicked Problems

Bag om Macro-Social Marketing Insights

This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138322080
  • Indbinding:
  • Hardback
  • Sideantal:
  • 264
  • Udgivet:
  • 18. Juli 2019
  • Størrelse:
  • 235x160x16 mm.
  • Vægt:
  • 502 g.
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Leveringstid: 2-3 uger
Forventet levering: 3. Juli 2024

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This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.

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