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Management and Practice of Public Relations

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333609767
  • Indbinding:
  • Paperback
  • Sideantal:
  • 327
  • Udgivet:
  • 25. oktober 2000
  • Størrelse:
  • 235x155x19 mm.
  • Vægt:
  • 510 g.
Leveringstid: 2-4 uger
Forventet levering: 28. januar 2025
Forlænget returret til d. 31. januar 2025
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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations.

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