Udvidet returret til d. 31. januar 2024

Management of Marketing

Bag om Management of Marketing

Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750661034
  • Indbinding:
  • Paperback
  • Sideantal:
  • 422
  • Udgivet:
  • 2. juni 2005
  • Størrelse:
  • 156x232x23 mm.
  • Vægt:
  • 644 g.
  • BLACK NOVEMBER
Leveringstid: 2-4 uger
Forventet levering: 22. november 2024

Beskrivelse af Management of Marketing

Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.

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