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Managing Service Firms

- The Power of Managerial Marketing

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Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415473262
  • Indbinding:
  • Hardback
  • Sideantal:
  • 198
  • Udgivet:
  • 12. April 2010
  • Størrelse:
  • 160x236x20 mm.
  • Vægt:
  • 454 g.
Leveringstid: 2-3 uger
Forventet levering: 12. Juli 2024

Beskrivelse af Managing Service Firms

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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