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Market Intelligence

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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749442019
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 26. marts 2004
  • Størrelse:
  • 234x154x16 mm.
  • Vægt:
  • 370 g.
Leveringstid: Ukendt - mangler pt.
Forlænget returret til d. 31. januar 2025
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In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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