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Market Intelligence

Bag om Market Intelligence

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749442019
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 26. marts 2004
  • Størrelse:
  • 234x154x16 mm.
  • Vægt:
  • 370 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Market Intelligence

In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and the organization of the market.

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