Udvidet returret til d. 31. januar 2025

Marketing Communications in Emerging Economies, Volume I

- Foundational and Contemporary Issues

Bag om Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030813284
  • Indbinding:
  • Hardback
  • Sideantal:
  • 301
  • Udgivet:
  • 29. oktober 2021
  • Udgave:
  • 12021
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 577 g.
  • BLACK WEEK
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Leveringstid: 8-11 hverdage
Forventet levering: 9. december 2024

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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets.

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